Hair Colour Specialists


The New Chromatics is a revolutionary professional haircolor the fortifies every strand giving you shinier, healthier-looking hair and amazing multi-dimensional 4D color after just one salon visit. This revolutionary haircolor leaves your hair 2X more fortified than without, so your hair looks shinier and healthier after just one salon visit. This is thanks to breakthrough research from the Redken labs: ODS² (Oil Delivery System) Protein Extract Technology gives Chromatics the unique ability to fortify hair and deliver color pigments at the same time. The zero ammonia, zero odor formula also means that you can say goodbye to that salon haircolor smell. Chromatics Beyond Cover also targets gray hair coverage with argan oil, ceramides and antioxidants acai and vitamin E. Chromatics features an incredible range of shades so your stylist can custom blend a Chromatics color that’s perfect for you.

Shades EQ

Shades EQ gives color that is fun, flirty and fashionable. As a demi-permanent haircolor, it requires low-commitment so you can change your color every season. Shades EQ can be used to enrich natural color, refresh faded color or tone highlighted hair. The formula adds exceptional color, shine and condition to natural or color-treated hair without altering the natural pigment. Shades EQ has zero ammonia and promises up to 100% more shine with every salon appointment.

Colouring your hair doesn’t have to be a lifetime commitment. In fact, there is an easy way to flirt with new hair colors without compromising the integrity of your strands. Hair glosses, like Redken’s Shades EQ, are a form of demi-permanent hair color that can help enhance your hair’s natural shine while correcting and revitalizing the tone of your hair. It’s perfect for those who are new to the world of hair color or simply want to try out a new beauty trend without committing.

Hair glosses help give you the richness, depth, and dimension you never knew was missing from your strands. These glosses work by using a mixture of direct and oxidative dyes to glaze, refresh, and correct your current hair colour. It helps to improve the look of your hair without over processing or drying out your strands. In fact, this hair colour basically thinks it’s a conditioner. How cool is that? Think of it as your hair colour’s new BFF.

Wondering what else this wonder-gloss can do for your strands? Here are seven reasons to try a hair gloss.

Enhances Shine

Hair glosses are like an Instagram filter, IRL. They help to add vibrancy and shine to your hair no matter what your lighting situation is. As the Shades EQ formula is crafted without drying ammonia, your Redken stylist can colour your hair without worrying about it losing its natural shine. One of the main benefits of a gloss is that it works by closing the cuticle of the hair and creating a smooth surface for light to reflect off of. Basically, it puts a spotlight on your strands and ramps up the overall vivacity of your hair.

Colour Without Commitment

Since tinted hair glosses are demi-permanent, the processed colour gradually fades over time, but this doesn’t mean your strands will be left with visible roots or regrowth. Since Redken Shades EQ is a gloss, it doesn’t lift or lighten the colour of your hair. It’s formulated with just enough pigment to renew and improve the overall tone of your hair colour without drying out your ends. Stylists turn to this service if they’re looking to enhance a client’s natural color or reinvigorate previously coloured hair. It’s their go-to service for ensuring glossy, rich strands each and every time.

Refreshes Color Tone

Unfortunately, hair colour can only last so long on your strands before it begins to fade. Using a hair gloss is the perfect way to refresh dulling hair colour. Once applied to the hair, the gloss perfects, tones, and colour-corrects any hair colour imperfections that have occurred since your last visit. Say good-bye to any faded ends and dull looking strands. With Redken Shades EQ gloss you can transform your hair colour in just 20 minutes.

Eliminates Brassiness

Brassy tones happen to the best of us. As any blonde can tell you, yellowing highlights and orangey tints can be a nightmare to correct. By booking a hair gloss, stylists can colour-correct problematic tones in a client’s hair giving them more natural looking results.

Adds Volume & Manageability

As with any colour service, hair glosses raise the cuticle to deposit a small amount of colour on the hair. When the cuticle is lifted, volume and texture are created, which gives the hair a bit more manageability when styling. After a hair gloss service, you’ll notice that your strands appear plumper and are easier to style.

Go Big or Go Subtle

With hair glosses, your colour change can look very natural and subtle, or be bold! By adding a gloss, your stylist can tone down yellowness or add in a new hue like a golden, ashy or rose gold tone. Think of hair glosses as the perfect final touch to your hair colouring service. Wanting something more subtle? Try a clear Shades EQ Gloss service to add shine and gloss!

Color Fusion

Color Fusion is a modern, permanent color cream that delivers healthy-looking, multi-dimensional haircolor. With more than 100 shades in 6 categories, including Cover Fusion and Hi-Fusion, it can be used to lighten, darken, match natural hair, color, cover gray or create high fashion techniques. To maximize its amazing performance, Color Fusion features an advanced formula that will enhance your color service in every way. Colorbond Technology infuses Color Fusion’s signature multi-dimensional color with optimum durability, condition, shine and much more.

Color Gels

Color Gel Lacquer

Permanent Color Gels Haircolor

High saturation permanent liquid color with low ammonia formula, delivering locked-in saturation and liquid shine. Up to 100% coverage and an easy refresh on Zones 2-3.
  • High saturation permanent liquid color reinvented
  • Low ammonia formula
  • Get rich, saturated results with high impact shine
  • Up to 4 levels of lift
  • Up to 100% gray coverage
  • Long-lasting results with anti-fade technology